Business 2.0 offers this nice graphic explanation of how ad retargeting works online. We love Business 2.0.
This approach on the web is similar to chasing "unsold leads" in the real world. When consumers hit your web site, but don't buy, you serve them ads in the future on other sites trying to bring them back. Fetchback and several online ad networks can do this. Wish my Golden Retriever could, too.
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