Admit it, the passion for commerce lies deep in all souls. Not long ago my boy beat me (badly) in a game of Batman Monopoly, and the look of glee on his face as he stacked up $500 bills was unstoppable.
Today, we're just as happy to launch a blog devoted to deconstructing advertising -- what works, what doesn't, how to plan for it, and how to measure the results. We look forward to this adventure, and think you'll like seeing how marketers around the globe are stacking up media dollars -- trying to profit while giving customers what they want.
Who are we? Mediassociates. Experts in making advertising work. We always welcome your comments.
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Mom and Dad are in trouble when Logan gets his first credit card.
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