OK, so maybe Google is scary -- at least, if you are a designer of newsprint ads. Google has launched an ad creation tool that does just that. Any bloke can now create a professional-looking newspaper ad in seconds, with a few clicks. No software required. No bills from creatives.
Do you get brilliant creative? No. Do you get smart thinking on where to put your ads, in which publications, to reach the right audience at the lowest cost for the best response rates? No. But man, it's easy.
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