Sick of computer viruses, we bought an iMac this weekend. Forget design. Apple gets customer service right.
Creative savant Darryl Ohrt noted this back in the iPhone craze, and yesterday we saw it for ourselves. Two guys in black T-shirts helped us, explained everything, and swiped our credit card on a hand-held wireless thingy in the middle of the store aisle -- no waiting in line needed. Receipt was emailed home for convenience, and a second copy printed out and stapled to a form for a printer rebate. Took all of 4 minutes.
Both guys were named Mike, and one guy, obviously in training, paused to say, "you know, this is a great company to work for." We believe him.
Reminds us that no matter how effective your ad media plan, to close the sale, streamlining the response process and pumping up employees is key. Apple gets it. Apple rocks.
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