By now you’ve heard of Facebook, LinkedIn and MySpace, the little scrapbooks online that have become walled gardens for college students and business professionals riffing with each other.
You’ve also heard the buzz inside Facebook is about its mini-apps, little programs created by college kids that are wildly popular because
(a) developers can make money off any ad that runs in their widget and (b) Facebook users can now throw virtual food at each other. Some apps go viral, and when they do we're talking millions of impressions.
So, you get it. Facebook hot. Demo hot. Widgets hot. Uga want ad for Facebook widget demo.
Here are four ways in.
1. Check out Lookery.com. Lookery is an ad network that does nothing more that put your ad on thousands of Facebook widgets. Lookery hasn't launched yet, but they're taking names and the word in the press is they're serious. Lookery claims they will be able to target specific demos.
2. Go directly to the hottest widgets with the best audiences. Likewise has 2.9 million users, Food Fight 2 million, HotList 1.6 million. They’ll take your money.
3. Narrow your target inside Facebook with Flyers Pro, which serves ads based on user profile keywords, workplace, relationship status, political views, or current education status. Flyers Pro moves from a CPM to CPC basis, which is important because click-through rates can be very low inside social networks. The targeting possibilities are almost trippy -- you can reach female liberals who are college alumni and work at Google, if you were recruiting for Hillary Clinton's online campaign staffers.
4. Continue a Google AdSense program, and pray the black box at Google deems your text ad relevant enough to push inside a widget. We love Google, but if you want shelf space inside Facebook, this format is more difficult to control.
Yeah, it’s all complicated. If your marketing boss wants an explanation, just say you want to put your banner ad inside other banner ads that are inside the web that is inside the web. Got it?
2 comments:
Curious to see if you guys have run across Chitika - www.chitika.com. Saw your blog re: Lookery and wanted to specifically see what you think of Chitika's Facebook news (see below). I am very interested in what you think of Chitika as media buyer experts. My email is sbauman@greenoughcom.com.
Chitika News
Are you the right person to speak with about Chitika (see release below). They are a competitor to Google, Kontera, etc., but none of them has taken ads into Facebook yet. I'd like to find the right person at MediaPost to discuss this with briefly.
Thanks in advance, Scott
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Micro-Advertising Leader Chitika Launches First Facebook Ad Channel
Facebook application developers can now be ad-supported micropublishers
Marlborough, MA. — September 19, 2007 — Chitika, the micro-advertising leader, today announced the launch of the first ad channel for Facebook application developers. The Chitika Facebook API gives developers the opportunity to generate ad revenue from their Facebook applications. In doing so, Chitika is creating an entirely new advertising channel for leading brands that are looking to reach the 40 million+ consumers currently using Facebook.
"Once Facebook opened its API, it established an entirely new channel for creative developers seeking a wider audience,” said Venkat Kolluri, chief executive officer at Chitika. “An obvious next step for us was to extend the success we’ve had with our 15,000+ bloggers in the blogosphere onto Facebook. Now, developers on Facebook have an easy way to capitalize on their popularity and earn revenue from the traffic to their applications. Furthermore, advertisers will have an exciting new channel to engage highly qualified consumers online.”
For independent Facebook application developers, getting started with the Chitika Facebook API involves a few simple steps outlined at the following URL http://www.chitika.com/facebookapi.php. For advertisers and media buyers, Chitika is extending their reach into one of the world’s most trafficked social networks. For more information about accessing this new channel: http://www.chitika.com/facebook.php
About Chitika
Chitika (www.chitika.com) is the micro-advertising leader. Today, it engages buyers, brands and bloggers by serving interactive, user-controllable ads directly within relevant posts. Recently, Chitika expanded micro advertising into social networks by enabling independent Facebook application developers to earn revenue as ad-supported micropublishers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue. For advertisers and media buyers, Chitika is a proven channel for targeting qualified buyers – as they are actively considering a purchase – and engaging them in relevant, product-specific conversations. Founded in 2003, Chitika now serves more than one billion ads a month and counting.
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Opps, sorry about that. When I pasted the release in there I didn't realize I'd also pasted my note to MediaPost. Sorry again.
Scott
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