Brits at The Economist have seen U.S. circ climb 12% in the past two years, and now they're launching million-dollar media campaigns in Chicago (this week) and other top cities to get us silly Americans to pay attention to world news. Seems The Economist is buoyed by the recent success of NPR in grabbing new audience share, and seeks to double readership in major U.S. markets. Media planners, take note: serious formats are still holding strong in print and radio among upscale, educated, affluent demos.
No word yet on whether they'll increase coverage of Britney Spears.
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