Talk about integrated design. We own a Samsung cell phone (third in cool, after iPhone, then Razr), and when our washing maching busted this summer with a cascading leak, we went to Lowes to see -- guess what -- a Samsung washing machine. Same color, same style, as the cell phone in our pocket.
Didn't buy it. Sweetie had Consumer Reports in her pocket and the thing was one half-circle too short. But the temptation was real. "Hey, it's red!" Interesting take in how integrated communications can build on each prior impression to drive up the transaction utility of a purchase impulse. As in, "Hey, it's red!"
1 comments:
A little piece of me bought my Casio Exilim camera b/c it was red. My car is red, my hair is red. I like to think of myself as an integrated design :)
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