As media planners we've seen a lot of subtle ads that simply don't pull. Now, we love designers. We don't do creative. Good creative can shake the universe to the core. However ... we think designers sometimes fall into the trap of subtlety -- subtle design because designers tend to be intelligent, and smart people really, really like nuance.
Trouble is, consumers are barraged with thousands of images and sounds other than your own. Subtlety may not work.
To solve this puzzle, we offer this simple test. Print out the image above. Blow it up. And put your next ad smack in the middle of this, instead of the pretty black frames agencies typically use.
Will your ad still pull?
1 comments:
You write very well.
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