Monday, September 17, 2007

Showtime quadruples its audience


For a few days, anyway. Showtime grabs for audience share shift with a "free preview" weekend Sept. 28-Oct. 1, hoping to build its subscriber base (14.4 MM) at the expense of HBO (28.8 MM), where we all miss The Sopranos. Post reports the weekend giveaway will put Showtime temporarily in front of its largest every audience, 54 million U.S. homes. The preview includes four original series -- Brotherhood, Californication, Dexter and Weeds -- and discounted rates nearly 50% off from several major providers.

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