Any man who calls Bill Gates Beastmaster and Apple fans iTards is a gutsy satirist, so it's small wonder Daniel Lyons has been praised for his Fake Steve Jobs blog. We're addicted.
Now that Lyons/Fake Steve is outed, he/they have published a book, and we ponder -- why is this man so addictive? The blog is nasty and funny, yes, but it also contains real news about Apple and some inside scoops about how the recent refund was generated, what's coming down the pipe, how shakers like Vivendi, Richard Branson, IBM, and Northwest Airlines are influencing technology markets, and what dark histories lurk in corner offices. As in:
Remember when Microsoft was fun? This (video) was shot in 1986, just 18 months before Ballmer sold his soul to the devil. Check out the price on the software. Back when they had to compete, they actually kept prices down.
Perhaps in this world of ever-fragmenting media, a little grit and edge are needed to break through. If you aren't offended by the F-bomb, get the book.
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