Starting Tuesday, Starbucks will allow coffee drinkers in 600 U.S. cafes to download the song "Now Playing" with a click on their Apple iPhone. Will this change the world? Will marketers now embrace "impulse media," and every company soon target cell phone and MP3 users with one-click impulse offers? Will U.S. tax forms next year have only one box at irs.gov, click here, to pay what you truly deserve?
Dunno. Don't talk to us. It's a new week and we're too busy downloading iTunes drinking lattes.
BTW, this proves Apple's use of flexible software in the iPhone is really a new platform for marketing. The first iPhone software update went out last week. Suddenly, you have a new way to buy (be sold) songs at point-of-sale retail. Wonder what marketing gifts/gimmicks lie in store for iPhone users in next round of software upgrades?
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