The fun part about using a media planning blog to communicate with clients, ad agencies and marketers is the data we can collect. For example, the map above shows the location of computers who have visited THIS web site in the past two weeks since launch. Not bad, considering we're reaching business leaders and our ad budget for this side project is exactly $0.
We've had 258 visits, an average reader stay for 8 minutes and 46 seconds, and we're proud to say the fourth-most-trafficked city is London ... perhaps because we've written two articles about The Economist and one was, ahem, rather negative.
Digging deeper, we see we've had three visits from "The Economist" computer network, er, at 1.67 pages per viewer.
Dear London lawyers: We're sorry.
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