We've worked with scores of clients and have seen what works -- always, measurement. Brilliant execution always comes from figuring out how your advertising resources are really performing, by using measurement systems such as unique 800 numbers, test cells, customer surveys, or list backmatching. Once you know exactly what each ad is doing, you can realign media resources to make them work harder.
Just like these guys using a forklift to lift another forklift.
Thanks to American Copywriter for this one.
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