Three weeks ago we searched online for nursing care options for an aging parent. Now, every time we hit Slate.com we get served text ads like these -- for Viagra, arthritis, retirement homes and joint creams. This is called ad retargeting, when advertisers chase you around the web after you (apparently) identify yourself as a prospect interested in their service.
Dudes! We're still relatively young and use words like "dudes". Haven't these online ad networks ever heard of customer modality?
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