Here's a morbid way to boost your SEO rankings on Google: Tie your brand in to decapitation. Forbes reports that's just what LifeInsure.com did when it hired Cameron Olthuis to launch a viral campaign to boost the life insurance company's search engine optimization. Olthuis took a back door to Google rankings by tapping the community at Digg.com. He posted a page at Digg called "19 Things You Probably Don't Know About Death," listing cool gut-wrenching items such as the fact human heads remain conscious for 15 seconds after decapitation. Diggers dug it, and since headlines that reach Digg's home page receive an average of 129 links, soon LifeInsure ranked fourth in Google search results for "life insurance."
Interesting approach to viral marketing -- find the exponential conduit that already exists, in this case Digg.com, and jump aboard. Although we can't say we Digg the heady message.
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