This just in: Economists at Elon U. report that there is an actual beauty premium in life -- men and women who are considered really good-looking earn 4-5% more than average Joes and Janes, while homely folks are penalized with an income 10% less. And it seems better grooming can boost your personal results in life.
First, economists thought you couldn't "move up" in looks vs. income by grooming. Time spent bathing, shopping, shaving and showering is time away from work, so mathematically that should depress productivity and lower wages. But these economists then discovered the very, very exciting formula
W = f(X1, X2, B)
showing wages are a direct function of human capital characteristics (X1), occupation and industry controls (X2), and beauty (B). Yes!
We see three things:
1. Our evaluation of peers must be based on evolutionary inclinations to be near athletic, healthy people less likely to carry disease and more likely to bear offspring.
2. Given this genetic bias, advertising creative showing healthy, beautiful people is more likely to pull response, all other factors considered.
3. Dang, you there, you're looking fine. Give us a call.
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