Cheerful news for the National Association of Broadcasters Radio Show in Charlotte, N.C. last week. Michael Harrison, publisher of talk-radio mag Talkers, told an audience of radio execs that terrestrial radio will be killed off within 20 years, replaced by cell phones, satellite, MP3s, the Internet, Wi-Fi, and high school marching bands. Radio execs are simply in denial, Harrison said, and "it's amazing how little our industry is doing to slow the deterioriation."
Arbitron execs reportedly charged the stage and said, don't worry. Because 70 GRPs are the new 100.
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