A while back Nielsen//Net Ratings asked the obvious question: Women, if you were planning an advertising campaign to reach someone like you, which media would you use?
The favorite ad channels from women, for women, were internet (63% said they would definitely use this) and television (41% said definite). Other media scored lower: only 29% said they would definitely use radio; 24% newspapers; 21% magazines. This contradicts other research that shows women are heavy readers of glossy mags, and the survey instrument removed more than half the respondents who didn't use computers at work -- skewed the results, dontchathink? Still, score one for Internet.
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