No, we're not talking about Microsoft's $240 million deal. Instead, we're comparing the portion of visible real estate on Facebook vs. MySpace pages dedicated to advertising. Just look at the MySpace image above. 53% of the page shocks and awes you with advertising, numbing the senses with Will Smith doing something futuristic before a broken bridge. By comparison, ads on Facebook take up only 7% of the screen.
You don't need to be a designer to see the difference. The Facebook format is superior, standing out with a single, solid impression, a visual equivalent of a polite hello. The MySpace ad shows up at the doorway screaming bloody murder. Worse, no one at MySpace seems to be considering the adverse impact of this quasi-porn layout -- which surely scares off a sizable professional networking audience.
Microsoft, we're happy you married Facebook. Really. Good luck consummating the new ad strategy. Just, please, since Facebook is a dear friend to us ... be gentle.
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