Wednesday, October 17, 2007

Why Fake Steve is selling Sikorsky Helicopters


Talk about integrated advertising. Came home from work, picked up the WSJ, noticed a wrapper and big insert for United Technologies. Then booted up Fake Steve for a quick laugh before dinner ... and saw his blog is now running banner ads. For United Technologies.

Some smart marketers have our demo down. Two impressions in 3 minutes for UTC! We're either upwardly HHI-bound potential stock investors, or we're thinking of purchasing a S-92 direct-lift aircraft with X2 Technology that flies at 250 knots painted with low to zero volatile organic compounds. Nice coordination of offline and online to hit a demo target.

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