Monday, November 12, 2007

Advertising a happy reunion for the Klan


A big boo goes to Reunion.com for what has to be the most asinine, daft, half-witted, moronic, ill-conceived creative of the year. Reunion.com is running horizontal banner ads showing figures hiding under white sheets, close cropped to dark eyes staring out from white hoods, with the slogan, "who's searching for you?" Sure hope it isn't the KKK, friends. Here's hoping that everyone who finds this ad offensive clicks on it 100 times to drive up your marketing costs.

2 comments:

Michael Smetana said...

Actually if you click on the Banner Multiple times your are making the person who hosted the banner Rich, Especially since he usually gets paid per click. Articles

Ben Kunz said...

Thanks for the comment, Michael, but actually, the advertiser pays for advertising. In cost per click ads, the advertiser incurs a cost every time the ad is clicked.