Someone at Forrester posted a bright idea: The new way to map your customers isn't just by lifetime value (future stream of profit), but by combining lifetime value with "social value." Mary Beth Kemp defines social value as the influence your top networked customers have on others ... think of great shoppers who are also great ambassadors, the people who make your brand message go viral.
Rich, compelling, influential souls who shape society. Sort of like ... Borat.
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