Beating traffic, we shop the Web. Brilliance over at Abercrombie & Fitch with one of the simplest ecommerce designs we've seen in years. Click on the category, all the options appear as a horizontal series, and you swipe the scroll bar right to see everything. Probably works great for college kids in a hurry before Friday night parties.
Simple provides the coolest Earth-friendly shoes we've seen, made from bamboo and organic cotton. We feel good plopping down $90 for a piece of rubbery canvas.
And a big bad boo goes to the camcorder industry, for the various mind-fuddling formats that make moving from still pictures into video so difficult. Apparently, mini-DV is going out, DVD has some troubles, AVCHD is hi-def DVD that is sweet but doesn't allow editing from many cams to Macs, HDV uses some form of mini-DV tapes, and hard drives are the best devices but should not be confused with HD ... which means hi-def ... but hi-def is available on hard drives. Got it? Camcorder Info at least helps us figure it out.
Maybe the very spirit of innovation that allows technology to progress so rapidly also creates this enormous fragmentation in the marketplace, where every private producer has an incentive to be incompatible with the other products. Simplicity is hard to find in commerce because complexity leads to the next level.
Speaking of which, we're getting eggnog.
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