Thursday, November 8, 2007

Make the logo Apple


Witness a beautiful new cell phone design -- smaller than the iPhone, with a modern touchscreen interface that does more than respond to taps, recognizing proximity to your face so you can answer calls just by holding the phone up to your cheek. It's fantastic. Revolutionary. And it came out in ... August 2006.

Trouble was, the phone was called the Synaptics ClearPad, not the Apple iPhone, and so it didn't benefit from the Steve Jobs reality distortion field. Hey, that's all cool, because we credit Apple with making touchscreens wildly popular, and in a year or so every new mobile device will surely have one thanks to the marketing-PR juggernaut of the iPhone launch in 07. But it does prove that there is no first-mover advantage in the new century ... second movers get all the credit, especially if they use an Apple logo.

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