At some mysterious point, supermodels disappeared from U.S. media and music-film-news-scandal celebrities took their place. Bob Dylan is now pitching Cadillacs, former President Clinton is pushing books, Russell Crowe and Lindsay Lohan sell magazine covers, and in the most mysterious twist, Gwen Stefani is now selling perfume with photo shots (above) that make her a dead ringer for early Madonna -- a brilliant two-for-one marketing stroke.
We wonder what the psychological resonance is between us consumers, our fantasy idols, and the products marketers want us to buy. Do impressions impress more if our eyes are drawn to stars? Is our memory of the impression heightened by the emotional response of seeing a movie or music star next to sheet metal or scented liquid? Did 1990s supermodels grow too tall, anorexic and sterile, causing our evolutionary reproductive instincts to rebel?
Dunno. But the L.A.M.B. perfume should be a hit.
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