AP reports the Acela Express train from Boston to Washington, D.C., will soon be wrapped end to end in an outdoor advertisement for the History Channel's "1968 with Tom Brokaw." The train will resemble one of those inner city buses, with 3M-inspired wrapping showing Bob Dylan, Richard Nixon, Robert F. Kennedy, and other icons of the late 1960s. Target is spot on, with affluent business travelers boarding on platforms to pitch consulting deals with the government.
Now, of course some will cry foul -- why is a quasi-government-funded agency like Amtrak doing taking ad dollars? We remind those critics that this is competition, and even quasi-government agencies such as Amtrak and USPS need to raise cash to compete. Heck, maybe now they can repair those warped tracks on the Vermonter line. So get aboard, check out the graphics, and chalk one up for Amtrak for having the guts to make money outdoor. Brokaw airs Dec. 9.
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