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Friday, November 9, 2007
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Mediassociates is a media buying firm specializing in advertising planning and measurement. We bring a mathematician's focus to the fuzzy world of advertising. Contact us at
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Our BusinessWeek columns
Apple's TV: Petite Glass in Every Corner of Your Home
Facebook, Google Must Adapt as Users Embrace 'Unsocial' Networks
Siri Means You'll (Almost) Never Have to Die
Here Comes Apple's Real TV
Go Ahead, Facebook. Sell That Data.
Viralsourcing: Let Crowds Create Your Ad Message
Facebook, Your Future Bank
The $8 Billion Do Not Track Prize
Apple, Amazon, Google Wage Content Wars
(We predicted the first iPad) Five Ways Apple's Tablet May Change the World
Apple's Pricing Decoys
The Trouble with Twitter
A Pricing Revolution Looms in Online Advertising
In Defense of Godin, Google, and Open Systems
Recent Adweek opinion
Fast Company idea
Our views in The Atlantic
On prices in Freakonomics
Provocateurs
The Denver Egotist
Something to Make the Men Out There Feel Inadequate
1 day ago
brandflakesforbreakfast
shopping overload
1 day ago
I, Cringely
The next Japanese nuclear accident (it’s inevitable) will be even worse
2 days ago
Ironic Sans: David Friedman
60 Seconds in the Life of a Weeble
2 days ago
The Toad Stool by Alan Wolk
The Convergence Conundrum
2 days ago
Live and Uncensored: Angela Natividad
Social Strategy. It's Complicated.
5 days ago
Lies, damned lies and statistics
A multi-platform social media strategy increases Facebook engagement by 50%+
1 week ago
Creativity_Unbound
An advertising planner takes a road trip to find out if the American Dream is dead or alive
1 week ago
Going Social Now
Super Bowl Digital Advertising Madness
2 weeks ago
Apophenia: Danah Boyd
Microsoft Research opens New York City lab
3 weeks ago
Soft Machines: Richard Jones
When technologies can’t evolve
5 weeks ago
The Lost Jacket
Spot the Drop – Toshiba
1 month ago
Random Acts of Data
A Look Back At the Future of Digital Data Analysis
1 month ago
Curiously Persistent
Data and trends from the iTunes store
2 months ago
seth simonds
How To Drive Digital Creativity Overnight
6 months ago
rosskimbarovsky.com
Facebook Is Using Minors To Advertise Alcohol
6 months ago
make the logo bigger
We’ve moved > > > > > > > > >
6 months ago
Thoughts & Notions | Blackcoffee
Managing Consumers’ Expectations
7 months ago
The Beancast: Bob Knorpp
097-Fast Take: Facebook Ad Clicks
1 year ago
Compass Points: Andrew Jaffe
Toyota: Deer Caught in the Headlights—the High Cost of Doing Nothing.
2 years ago
Economists Do It with Models
On The Efficiency Of Tournament Incentives…And The Road Back To Popularity For The SNL Cold Open…
3 years ago
Blog Archive
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2012
(25)
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May
(2)
Disney and the haptic-touchscreen-everywhere futur...
It's time to rethink the definition of TV
►
April
(3)
Why Facebook should sell ads outside of Facebook
The design that may keep the web alive
The false dichotomy of engagement vs. broadcast (o...
►
March
(7)
The sad case of Twitter's missing personalization
The PowerPoint slide that brought down a Space Shu...
AmEx encourages consumers to tweet for cash
Are we afraid of where technology is leading us?
The metaconversation wins for BBH Labs in Austin
Apple patent would let your pants talk to coffee s...
How marketing destroyed fog lights
►
February
(7)
Understanding when engagement is, or isn't, the an...
Volvo tricked me with a decoy
The future of variable pricing
Why Underdog flies (the formula for going viral)
Facebook's mobile advertising problem
The Warshaw Curve, or why Kate Winslet is nude in ...
Singularity blinks
►
January
(6)
YouTube's 0.7% upload engagement rate
The tragedy of L.L. Bean's Pinterest (updated)
Ready Player One: Understanding Apple's haptic fut...
Tim Hortons' brilliantly disguised price increase
Why banner ads are ugly
Facebook Actions vs. the frequency problem
►
2011
(82)
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December
(7)
(Archive) The technology of love
2012, the year of the TV
Meme Christmas
Ratings 101: Pandora opens the fiction box
Send in the other you
A debate on engagement, the fuzzy metric
Google Maps goes indoors ... ooh, look, a sale!
►
November
(6)
It had to be you
Deconstructing Samsung vs. Apple
Amazon's secret $90 million ad campaign
Why Google+ should carry advertising
TV as a social sidebar
Why Amazon is giving away 'free' books
►
October
(5)
How Apple is building a holographic future
Why personalization fails
Bing bids on Google for Cain's traffic. Clever.
Netflix kills Qwikster -- yet still buries DVDs
Why you didn't get the iPhone 5
►
September
(7)
Cloudy words, faster than horses
The $420 million business case for Facebook's rede...
How Apple will build a hologram
Have a conversation with a robot
Animal conflict, or why we compete
The filter bubble
Avatars and partial anonymity
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What if Facebook threw an ad party and nobody came...
The M&M effect: Why frequency in communications bu...
If the world is getting smarter ...
The pitch
Why you don't want Microsoft running your billboar...
Apple to launch faster iPhone. Early adopters cry....
The humiliation of Nike Plus
With all this talk about cigarettes, we bet she's ...
Holiday shopping for whacky artists
And the feel-good campaign award for the holidays ...
Our holiday gift to you: 1-800-201-7575
See Dick run. See Dick watch video.
Why you lust for the Barbecue Grill Tool Set in wi...
Writers' strike may shift ad dollars to cable
The end of newsprint and rise of newsblogs
Arbitron delays rollout of accurate radio ratings
Today, bloggers hold their breath. Because tomorro...
What will Google do with a time machine for world ...
Chevy's curious new bait-and-switch campaign
Holiday shopping: Simple shoes, camcorder complex
Giving thanks at Mediassociates
Web location, location, location
Newspaper circulations, ad spending continue to fa...
Maybe it has something to do with valve caps
What was Amazon smoking?
Cultural learnings for make glorious database prof...
On the brighter side, Rushdie found this
Saving the Earth, one candy bar at a time
Holiday gift idea: Howtoons for kids
Why teens text: Because PCs don't fit in their poc...
Women admire intelligence. Men are pigs.
Global warming's 6 degrees of separation
Angelina Jolie redux: Will we like what we see?
Dumbing down the blog
The U.S. Postal Service's $200 million mistake
Critic launches Fox News Porn
Are ratings up because of plot twists or tank tops...
Game over: 3 reasons why Google Android will fail
New Bluefly ads cause a rumpus on TV
We're flattered, but it's still plagiarism
Mayo's new web site focuses on search, not docs
In central Africa, the doctor will not be seeing y...
Advertising a happy reunion for the Klan
Seeing red, do you feel sexy or stupid?
Grandma always did love paperweights
Google in talks with UK's Posh wunderkind
Now arriving on Track 1: Tom Brokaw
What 15-year-olds draw during art class
The children on the bus go round and round
Unplugged.
Predict all you want, but remember: There's no fre...
Pause for this
Make the logo Apple
Google Maps now pumping gas
The new cult of celebrities in U.S. marketing
Wal-Mart, Best Buy squeeze the CD
Paging Dr. Google: Why physicians need search adve...
The strange case of Jacob Freeze (or why most Powe...
What Would Google Do?
Globe is warming, children are starving: So buy ou...
Radiohead, finding 38% of us are honest, moves aga...
Please, Facebook, may we have some more?
Our shocked surprise at the Google phone
House & Garden magazine folds
Bud.tv: How to blow $30 million on beer
Woman. Boxing. Drew. Barrymore. Knockout.
A billboard where less is more
Hyundai's brilliant anti-brand campaign: You had u...
Saturday night, teens are rocking -- and it ain't ...
Why don't states sell ads on license plates?
2010 Audi vs. 1973 BMW: My, how design has changed...
Oprah's move to YouTube signals seismic ad shift
Recall this: Bob Dylan and Victoria's underwear
Recall this: Hitchcock, marketers and bloody impre...
Bulb burnout: The trouble with mnemonic URLs
Imus returns from the grave
Need creative inspiration? Visit OAAA.
AOL and FTC may shut down online ads: Is this a go...
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October
(94)
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September
(75)
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