Geez, you'd think this would be a no-brainer. With almost 4 million miles of highways in the U.S. and people stuck in traffic 3.7 billion hours a year, Coke or Pepsi ads on the back of cars and trucks could have huge impressions. Advertisers could set up networks of commuters, targeting key geographies. State roads are falling apart and bridges are collapsing. Billions of dollars in potential ad revenue could flow in to state coffers, giving us all four-lane highways and better rest stops.
Only if we're comfortable wearing a brand logo on our rear end.
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