Slate reports that women and men differ wildly in how they select potential mates. Seems researchers gave 400 speed-dating heterosexual couples four minutes to talk with each other, and then their selections were evaluated based on scores of criteria. Women were twice as likely as men to favor prospective dates with high intelligence and drive, while men seemed drawn to ... hot babes.
We're sure there's an important message here for marketers and ad creatives. If you're targeting women, pump up the intelligent copy and push some irony in the imagery. If you're targeting men, just pick the photo of the blonde.
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