Thursday, December 6, 2007

Amazon's Kindle mind trick


Tonight we read NYT, Freakonomics, BoingBoing, then went browsing at Amazon ... and saw this animated ad for the Kindle book reader device with the screen flickering New York Times, Freakonomics, and BoingBoing. Clever use of personalization inside a product graphic. Kindle, you can read our minds, but you still look like plastic junk.

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