2008: The year internet ads will outpace radio

Deep on page 126, The Economist offers an illumination:

The internet will account for 8% of global advertising spending in 2008, says London-based ZenithOptimedia. For the first time, the web will outperform radio, which will account for 7.9% of global advertising outlays. The internet is growing six times faster than traditional media, and by 2009 will account for more than 10% of ad spending in 11 countries, including Norway, Sweden and Britain.

If you work in marketing and are not yet testing online ad formats, please, get started. The train is leaving the station and your competitors are on it.