Next week we're starting a project, and we're going to try to look at things from a new angle. Sort of like Oscar Pistorius.
Oscar was born with a defect in his lower legs which required a double amputation at 11 months old. He's grown up to be a world-class sprinter, thanks to prosthetics known as Cheetahs, and is now so fast that track and field's governing body has been debating whether to let him run in the Olympics. Today an arbitration court overturned a prior ban, and now Oscar is going to try to qualify.
Many marketing campaigns are a bit like competitive races, where so many factors affect performance. Oscar has inspired us to try to see past barriers, and to find a new way to get to results faster. Also, we're gonna stop complaining about the painful callus on our right foot.
2 comments:
Good for him! I hope he wins the gold!
His product endorsement ads are going to be a bit weird, though. He can't really design a running shoe to be used by other people. And can you imagine the Nike "Just Do It" ads? Kids will be laying down in front of trains so they can "overcome adversity" the way this guy has.
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