The physics of groupthink

Ever sit in a meeting where all the executives start leaning toward one decision and you just know it's gonna be bad but you don't want to speak up and soon Project Omega is heading toward implementation with bad pricing and the wrong target and no customer input and even the agencies and vendors involved start to agree that it's all brilliant and it's like watching a train wreck in slow motion but you can't stop it cause, man, there's consensus?

Well, here's why.



Thanks, Andy.