How do you build buzz on the blogosphere? First, slip out a memo, say, from AT&T to its cell phone sales employees telling them not to schedule any vacation time this summer between June 15 and July 12 because there will be a special product launch promotion driving heavy sales volume. Then, wait for blogs like this one to assume the new, improved iPhone will launch in that period.
Brilliant. And yes, we just can't stop from passing on the rumor.
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