Whoops, did we say that? Let's review the data. A new report from Flowing Data found nearly half of 23,160 Facebook apps fall into a "just for fun" category — meaning users play with the apps with scant focus on the marketing message.
We promise. We won't say we told you so. Widget applications actually have uses for branding and for extending a web presence far beyond the walls of your site. Brilliant creative and originality inside a widget can help a message get through. For certain uses, such as searching for mortgage rates, a mini-app makes a lot of sense.
But it's worth remembering amid all the hyperbole, silliness still rules. Thanks, Steve.
1 comments:
As the spouse of a Facebook addict, I couldn't agree more.
"Webkins for grown-ups." At least it doesn't cost money.
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