What if all those banner ads you see on web sites were little video screens, offering free TV programming that you really want to see?
Naughty, naughty Google just announced it will shake up the entire communications world this September by pushing free entertainment video instead of banner ads to hundreds of web sites as part of its AdSense network. Google will provide raucous humor clips by Seth MacFarlane, creator of TV's animated "Family Guy." The videos will include embedded ads, but the focus is on the entertainment with the ad being the trailing party.
Play this forward a few years and you may see the end of online portals altogether. Who needs ABC or iTunes or YouTube or Break.com or Hulu.com as an entry point, if personalized entertainment comes and finds you?
Photo: Joe5ho
1 comments:
That's an interesting way of looking at it. I actually believe that online portals like YouTube and Break.com are the ones in position to slowly take the place of traditional television networks (sports programming notwithstanding).
Home theater PCs have been gaining popularity over the past few years, but now televisions are starting to come with built-in network support for watching videos on YouTube (and possibly other portals). I think that will catch-on in a big way, especially as the video quality continues to improve and the content continues to evolve.
Eventually, I think we'll see people inviting their friends over to "watch a little YouTube".
I agree, though- I could certainly see those video ads from Google limiting the "viral" traffic those portals are getting today. I just think that the broadcast networks will eventually be left standing when the music stops.
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