Michelle Marts over at Media Artist notes that too few companies do something original with their standard customer communications. Here's a nice email she found from CDBaby.com:
Your CD has been gently taken from our CD Baby shelves with
sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure
it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over
the crowd as he put your CD into the finest gold-lined box that money
can buy.
We all had a wonderful celebration afterwards and the whole party
marched down the street to the post office where the entire town of
Portland waved "Bon Voyage!" to your package, on its way to you, in
our private CD Baby jet ...
Over the top? Yes. Memorable? Definitely. Such prose won't work for every business, but it's a wake-up call to start doing more with your standard customer touchpoints. A little humor goes a long way.
Photo: NguyenDai
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