On July 6 Paul Williams grabbed food at an airport and noticed something surreal about the Burger King paper tray liner. A pickle is putting on a rubber glove to examine an onion, whose pants are pulled down.
Nice. This bizarro-promotion comes from .start in Munich, and includes cartoon illustrations of topless carrots (on "PlayVeg" magazine in the above graphic), sailors headed for peep shows in a "vegsexy, hot and spicy" red light district, and our personal favorite, tomatoes being slaughtered for ketchup on Halloween.
Now that's branding. Via Brand Autopsy.
2 comments:
Ben - thanks for finding Idea Sandbox and this post. I will add that I think this is a Europe-only promotion... I don't know if this exists in the U.S. There has been controversy about the appropriateness of the content - especially from a chain that does quiet a bit of targeting to kids.
So is this good for Burger King or poor taste?
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