Florida bikers ride proud, dress loud

Atlanta media planner Michelle Marts has launched a killer campaign to teach motorcyclists in Florida that dressing in dark black is a good way to, um, get killed. The campaign, for the Florida Department of Highway Safety and Motor Vehicles, encourages riders to "dress loud" and get visible on the roads.

We admire this, because (a) it's a noble cause and (b) frankly will be a tough sell, fighting decades of ingrained coolness from James Dean and Dennis Hopper in black leather. More than 500 riders die on Florida roads every year, but teaching bikers to wear orange chaps will be revolutionary.

Still, Austin Powers pulled it off. Come on, men. Show your true colors.