Friday, July 18, 2008

Pandora kills 180,000 radio listeners


Pandora, the free online music streaming service that recommends songs you may like, has become the hottest app for the new iPhone. About 3.3 million songs were streamed this week to 180,000 Apple fans wearing earphones. Nearly 1 in 5 new iPhone buyers have signed up for Pandora accounts.

1. Advertisers may have a new way to reach the young demos, if Pandora expands ad formats in its next user interface.
2. Until then, that's a lot fewer people listening to commercial radio.

Via Adweek.

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