Search engines are getting more helpful and more intrusive. On the obliging side, Supercook.com asks you to type the ingredients in your kitchen and then finds gourmet recipes using your foodstuffs from around the web. Only have beef and mushrooms? Supercook suggests BBQ Cottage Cheese Stuffed Mushrooms, and cues you to check if you have the extra needed ingredients.
Summize.com is a quasi-helper, digging through Twitter chat to see if your name or key topics are popping up. Brand managers can use this to check chatter about their products, or competitors and your arch enemies can swoop in to listen on conversations.
As the world goes digital, everything touching the web becomes transparent. Bad if you want to hide a secret. Good if you like Bacon Wrapped Mushrooms.
Via Swiss Miss. Photo: Elephant.
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