Shilo's Burma: What good messages are made of

We were brainstorming with a friend from another agency today about how to start a viral campaign ... you know, create the type of communication that mavens and connectors would tip into their networks, who in turn would pass it to the world, cascading us to success while saving the client media money.

And it hit us. Anyone can map out the dynamic of exponential returns. But the seed has to be fertile, an idea so powerful and treatment so riveting that people want to pass it along. Sort of like this.

Brilliant PSA work by filmmaker shop Shilo. Backstory here. Music is Chopin's Nocturne C minor op. 48 no 1 and worthy of your iTunes collection.