Guns Are In
11 hours ago
Advertising, marketing and the media ... what works.






"The dwindling number of Americans who buy and read a daily paper are spending less time with it; the average is down to less than fifteen hours a month. Only nineteen per cent of Americans between the ages of eighteen and thirty-four claim even to look at a daily newspaper. The average age of the American newspaper reader is fifty-five and rising."


"The bull effortlessly throws most of them over its shoulders, goring the unlucky ones in the process. In the end, it's a more direct approach that wins the day: one inmate manages to snatch the chit after leaping onto the bull's head. He's jettisoned into the air, but that's a small price to pay for the "glory" that is his victory.
The whole thing feels like an inbred, country-fried version of Spartacus. The winner of the final game even tosses his hard-earned chit up to the prison warden, who sits in a special box overlooking the whole violent spectacle alongside his wife and daughter."

Customer A. Spends $50 in the first year, then leaves and never returns.
Customer B. Spends $300 in the first year, and $300 annually for the next 10 years, plus tells all of her friends how great your product is.

Yikes. A new lawsuit claims that Google is misleading advertisers by making its second-tier ad program, the content network, an "opt out." The suit suggests this allows Google to suck up your remaining ad budget, if not enough web searchers click on your ads.

If you look at the histories of most new industries in America, from the railroads to television to personal computers to, most recently, the Internet, you'll see a similar pattern. In all these cases, the early days of the business are characterized by a profusion of alternatives, many of them dramatically different from each other in design and technology.
As time passes, the market winnows out the winners and losers, effectively choosing which technologies will flourish and which will disappear. Most of the companies fail, going bankrupt or getting acquired by other firms. At the end of the day, a few players are left standing and in control of most of the market.













"embraced by teens - those that are in the identity formation stage of life. It offers them a unique opportunity to present different aspects of their personality and choose which they like the best without having to commit."Which made us realize, there may be a reason why we're now stuck with so many social communication tools.
"Consider a call that I received from an admissions officer at a prestigious college. The admissions committee had planned to admit a young black man from a very poor urban community until they found his MySpace. They were horrified to find that his profile was full of hip-hop imagery, urban ghetto slang, and hints of gang participation. This completely contradicted the essay they had received from him about the problems with gangs in his community, and they were at a loss.People seek different filters to reach different circles of influence. Sum it up, and our human minds are a bit like Microsoft Vista: an open operating system with many windows, many plug-ins, many commands ... that occasionally crashes into itself.
Did he lie in his application? ... I offered the admissions officer an alternative explanation. Perhaps he needed to acquiesce to the norms of the gangs while living in his neighborhood, in order to survive and make it through high school to apply to college?"





Dear God, my best friend killed himself on January 15th 2008 ... everything I know about my faith says he’s burning in hell right now. You wouldn’t do that to such a good guy who happened to mess up one time, would you?
— Brandon, Indiana/USAAt first this seems a bit distasteful, a Christvertising-type attempt to grab buzz at the expense of religious sincerity — but as Herd notes, once you view the site you are moved.
Dear God ... I am so obsessed about being skinny but I can’t stop eating. Please help me to stop one day at a time. P.S. I just want to be skinny like the Olsen twins.— Mandy Rogers, London




Copyright © 2011 Thought Gadgets. Blogger Templates created by Deluxe Templates. Wordpress theme by Reviewitonline.