Miller's 1-second Super Bowl ads outmaneuver Bud

When Budweiser struck an exclusive deal with Super Bowl XLIII for beer advertising priced at $3 million per 30-second pop, Miller High Life was shut out.

So in a genius end-run, MillerCoors cut a unique deal with local NBC affiliates who carry the game for them to run a series of 1-second spots. MillerCoors is building buzz for the campaign with an online backstory showing the logic -- the guy in the series above riffs at length over why any idiot would spend $3 million for a single ad, and then brags he could convey the message in a second. The actual snippets that air may be the shortest ad buy in history, all while making the competition look slow. Brilliant.

Hat tip to Sarah Ely.