Sports Illustrated and the future of print

Is this a real demo or fake? Who cares? There will be a market for this type of video-magazine hybrid, whether or not Mashable's sneak peek is actually coming. Given the effort Sports Illustrated put into it, we bet it's here soon.

Rumors abound that Apple will soon launch a Kindle-killing newspaper-saving iTablet; while this may be good news for print, it could further erode the ratings of television and cable as consumers flock to more videos in their laps. It also creates a challenge for old-school print publishers, and your business as well, as we all have to get comfortable creating and sharing video formats. Forget PR copy or insightful white papers; you'll need to look good under bright lights.

Via Tim Otis.