If you just got back from Mars, last year candy Skittles and agency Crispin Porter and a host of other corporate entities began sharing social media chatter on their web portals, sort of a glowing, selfless way to brag while not bragging, you see, because other people are talking about us. GM has now stepped into the "why that's so nice" wink-wink game with a Moment of Truth site that aggregates comments on the new Buick Regal from the site itself, YouTube, Flickr, Twitter, or other social media sources. GM professed that it would not edit out negative comments, and sure enough, we did find a few hints of consumer dissatisfaction on the site (gas mileage and Obama bailouts were not admired). But it's mostly raves.
Sharing social love is an intriguing idea in breaking through consumer resistance. Statistically it's wildly invalid, of course, because what are 100 positive comments out of the universe of 16 million cars sold in the U.S. annually? But still, those happy people do tug at your mind. We're not going to buy your Buick, GM, but we now kinda like the people who do.
1 comments:
it is incredible how things have radically changed in the past few years, if you look at the past and remember that era in which you could not share your blog posts, news on Facebook, Twitter or any other social network at that time, now it is extremely easy
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