Tuesday, October 18, 2011

Bing bids on Google for Cain's traffic. Clever.


This is interesting for those who work in digital advertising. The Bing search engine is running a PPC campaign on Google search tonight bidding on the term "999 plan" -- sure to be hot during tonight's GOP debate telecast on CNN -- throwing the Google searcher to a Bing search results page. I hit it myself trying to find details on Google for Cain's 9-9-9 tax plan and ... yes ... was impressed with Bing's comprehensive results.

Well played, Bing. Microsoft, like Herman Cain, tonight you are showing balls.

1 comments:

xlpharmacy.com said...

It is quite clever that they are doing that kind of thing. The best marketing ever.