… Oxfam America, for a brilliant, funny, charitable gift-giving web site. Google “silly gift” on a whim and the No. 1 pay-per-click ad is Oxfam, taking you to its web site where you can buy a camel for a country in need. Oxfam’s site makes charitable giving a blast, repositioning requests for aid as if you were purchasing a hot leather bag or pair of sneakers for a loved one. We love this idea, and how it integrates Google SEM with strong creative and simple web usability.
When you make a donation at Oxfam, your friend receives a gift card showing the “item” you purchased — say, a camel or sheep or emergency rescue kit or school uniforms. A donation for that amount goes to Oxfam, and eventually to the people in the world who need support. So much cooler than just giving cash.