Adwidth wants big, big advertisers to tap creative genius from small guys working in their garages. The idea is Adwidth will match marketers with “user generated content” from aspiring video-makers. The young talents will compete by producing TV spots, and the social network will vote on content until the best rises to the top. If it works, your big brand could get a cool TV ad cheap, such as the famous Doritos spot above.
Advertisers could save millions. Unknown video savants could get discovered. Or, we could end up with bad 30-second doses of reality TV.