Category Archives: emerging video

Screens here, there and everywhere

This video by The Astonishing Tribe AB has been making the rounds, showing touchscreen interfaces embedded everywhere in the near future. Rather than debate the timing (2014 seems soon for us all to replace our bathroom mirrors), we should accept that eventually falling tech costs will make screens ubiquitous — so then ask, how will this influence marketing, messages and consumer behavior? On one hand advertising inventory could scale to the heavens, with ad space available on every coffee cup, creating poorer response as consumers tune out a cluttered marketing world. On the other, clever brands could learn to sponsor products just as they now do cable television, allowing consumers to get their Starbucks coffee for free if they don’t mind a disposable cup shouting promotions at them. If GPS could tie screens on every object around you to your own personal location, and your needs and value could be identified, we could enter a brilliant new world of marketing personalization / dystopian universe of Big Brother tracking (depending on your point of view).

One thing is for certain: the nimbus of information that once was seen only through PC web portals will become unbound, unhinged and unwired, spread through a million touchpoints. Time to go: we have a client call on coffee-cup number 2.

Why commuters will love Apple’s tiny videos


When we suggested in a BusinessWeek column that Apple’s emerging tablet device could encourage commuters to begin working from home, UK Guardian tech editor Charles Arthur pushed back. “No, I’m not really seeing how the iTablet makes telecommutes happen more than a laptop and a second monitor, but anyway…” he wrote. Perhaps. But it’s worth reviewing that idea, since what most people miss is we have just entered the uncharted waters of a new two-way video age.

It’s 2010. Can you guess what device you’re missing?

Quick, grab your gadget and make a video call. What? You can’t do that from the subway stop or corner deli? A bit curious, isn’t it, that in this modern age you don’t have a video transmission device (unless you like walking around with a laptop flipped open near a WiFi hot spot).

That will change this year. Video has been with us for more than a century in some form or another, but it’s only been two years since two-way video began appearing on most laptops — and just four months since Apple stuck a video camera on iPods as small as sticks of gum. Society still has no cheap, simple, small, portable device that you can carry easily that captures and shares video via wireless (well, at least in the U.S.; in parts of Europe they can video-dial Jesus). The iTablet may be that device, since analysts predict it will hold a webcam; if not, another gadget will be. As sure as you can say telephones-never-really-needed-cameras, you better believe the version creep of manufacturers trying to outsell each other will soon put tiny webcams and video screens in most handheld portable electronics.

It’s 2010. Do you still hate your commute?

As technology rushes to enable you to video-conference loved ones in Hawaii from any location, society also has a sore point that no market tool has adequately addressed: Your daily commute. In the United States, a land with 3.9 million miles of highways, 9 in 10 U.S. workers get to their employment via car, and they spend a collective 3.7 billion hours each year stuck in traffic. One of the fastest trends in the U.S. is workers leaving prior to 6 a.m. to beat the morning rush; in 2007 McDonald’s announced it would open 75% of its U.S. restaurants at 5 a.m. to help those bleary-eyed souls make it there with coffee.

The psychology of why people feel they must work together probably goes back to ancient clans instinctively huddling for shelter, or the fact most communication is nonverbal … but what if you could really see other people easily on screens, from anywhere, at any time? What if your visual community was anyone you can reach with a click?

Cheap, two-way portable video is finally coming. Travel is expensive, wastes time and stresses both individuals and the society that bears its energy, infrastructure and pollution costs. Hey. You connect the dots.

Image: Christian Spinelli